BIM Strategy- Why Everything, or Nothing Ever, Changes!

BIM is the life-cycle modeling and management of the built environment supported by digital technology.  Forget the 3D visualization distraction for a moment and let’s focus on the important component of the BIM acronym; the “I” for information.


As we all know from a quote commonly attributed to Peter Drucker… and I paraphrase ‘You can’t manage what you don’t measure’.   Most, if not all failures to implement BIM and/or facility life-cycle management are likely traceable to the fundamental failure to gather the requisite accurate and transparent information required  in order to make informed decisions.  (Note: I use the terms “facility” or “facilities” to include any built structure.)
First, a few clarifications and items to help frame this discussion:

  1.  BIM definition: “BIM is the life-cycle modeling and management of the built environment supported by digital technology.”
  2. While BIM can be applied to any situation, the focus of this discussion is upon – multi-facility portfolios, with extensive capital reinvestment, renovation, repair, maintenance, and sustainability requirements/projects.
  3. We are all faced with a significantly altered economic and environmental landscape: more to do, limited capital/cost cuts, more accountability and transparency, and the need to reduce our “carbon footprint”.
  4. Success in today’s world requires moving from a reactionary and needs-satisfaction mode to longer term strategies with associated options.  This is  a major shift in thinking for many, but especially for our business or “for-profit sectors”.
  5. Robust, proven processes with associated accurate transparent, and actionable information in support of fact-based decision-marking  are drivers for success.
  6. Creation of a business-based capital reinvestment  and asset management framework and decision-making capability are central requirements.
  7. Accurate, timely information is required for sound decision-making.
  8. Decisions regarding reinvestment into the built should be made in concert with the attainment and support of an organization’s mission.
  9. Technology is a tool to enable lower cost implementation of strategies and processes.  Technology’s role is to assure consistent, cost-efficient application of embedded business process, enabling faster deployment, automation of routine or complex mathematical processes, and associated decision-making and reporting capabilities.


Okay, so know let’s look a bit more about  why BIM is not fully understood, nor being rapidly accepted across the Architecture, Engineering, Construction, Owner, Operations/Facility Management sector(s).

  1. Many, if not most organizations lack robust, consistent, and transparent planning policies and overall life-cycle management processes.
  2. Existing processes and construction delivery methods are largely antagonistic  and outdated, with divergent goals for involved parties.
  3. Stove-piped mandates with many players, and unused or misunderstood information.
  4. Lack of clear direction and leadership focus, process management, and desired, quantitative outcomes.
  5. Lack of appropriate tools to assist the life-cycle management process, inclusive of appropriate data validation and standardization.
  6. The appropriate use of consultants, especially in the areas of “change management”.
  7. Lack of understanding and adopting of newer and more efficient construction delivery methods (Integrated Project Delivery – IPD, Job Order Contracting – JOC), contracts, and supporting technology tools.

All aspects of BIM/faclity life-cycle managment, it’s organization, purpose, policies, assumptions, mandates, methods and scope must be discussed, agreed upon, and re-evaluated on a continuous, cyclical basis.  It’s important that process ownership resides with everyone in the organization with appropriate expertise applied and shared from multiple knowledge-domains.   Furthermore, that direct involvement and support of decision-makers and appropriate involvement of consultants and/or outsourcing is available.

BIM/life-cycle facility management requires fundamental changes in business practices.  Unfortuantely, change management is a tremendous chasm to bridge, and achieving any significant success using internal resource only is unlikely.  Just a few of the areas associated with implementing a BIM strategy are shown below.

BIM Process Framework

Anticipated outcomes must be linked to ALL decisions in terms of anticipated financial, functional and/or conditional improvements.

Proprietary (e.g., Excel) and COTS tools for are used for various aspects of facility life-cycle management – strategic planning, capital planning and management/financial modeling, construction delivery, maintenance management, spaces planning/untilization, building automation/security, project management, etc.  Relatively limited effort, focus, associated or investment is typically applied in consideration of integrating and rationalizing these various systems in terms of the validation and standardization of information across multiple knowledge domains.    The piecemeal/ad-hoc approach is a symptom of process and cultural issues with an organization and/or lack of attention to change management.   For example, a common  “excuse” relative to this issue of integrating disparate technologies and processes is that the involved technology is” incompatible”.    In today’s world, virtually any technology using current technology can communicate with another.  The real issues reside in the people and process that create the information.  The inherent “fear of change” and traditional lack of collaboration among various professional discipline are the fundamental issues to be address.   A good example is the continued use of proprietary spreadsheets for cost estimating and other somewhat complex domains.  The use of spreadsheets is well beyond their technologies ability.  Spreadsheets are single user and non-collaborative, have no concept of hierarchy, nor full audit capability.  In short, spreadsheets are inefficient and costly to maintain at best, and are costly relative to information reuse or updating.  Spreadsheet use cost estimating and cost control for facility portfolios is unfortunately both pervasive and untenable.

Similarly CAD-centric visualization tools, such as Revit and AutoCad [from Autodesk], SketchUp (graphical design), Archicad, Bentley, etc. are excellent data visualization tools however, should not be confused as a turnkey BIM life-cycle management solutions.   Relational database centric systems offer enhances data management, however, do not afford the flexibility of spreadsheets.  Newer cloud-based technologies and associated offer higher degrees of collaboration, transparency, and flexibility.

Sample Technology Timeline


Any attempt at life-cycle facility management – BIM will have little or no value unless based upon a collaborative evaluation of current and planned operations, conditions, and priorities.   The objective of BIM is to cost-effectivey meet infrastructure requirements in support of an organizations mission, and to mitigate any preventative and unplanned disruptions to operations and/or compromises the financial position of the organization.  This includes an asset management decision support capability the bases capital reinvestment upon financial and functional returns.  All projects compete for organizational resources and objective criteria must be established to enable maximum utilization of these finite resources.  Informed, goal focused decision support capability is a definitive source of opportunity for efficiency/productivity gains.

Cost awareness across the organization is an important starting point. Everyone in an organization must realize that capital reinvestment decisions are inter-related and impact long term operational expenses.
While uncertainty will certainly be present to some extent, virtually any facility life-cycle project or task can be modeled for decision-makers, and modeled over several timelines… 5 yr, 10yr, 50yr. etc.  The mindset that performance and process improvement is ongoing vs. static must be adopted.  This accounts for associate organizational “growth” or “shrinkage”, trends, regulatory impacts, etc.  The overall goal is to maximize any ability to adapt, renew, renovate, recycle, reuse, and/or grow/shrink physical resources.


“Everyone impacted by decisions made” is the short answer, including but not limited to  Owners, Architects, Planners, Contractors, Sub-Contractors, Business Product Manufacturers, Technology Providers, Consultants, Building Users, Oversight Groups.   From an Owner perspective, involved parties would include; Senior Management/HQ, Local Management, Planners, Capital Planners, Finance, Procurement, Project Managers, Building Users,


So, assuming one proceeds down the BIM life-cycle facility path, what are the reasonable expectations?  First, it’s important to understand that a phased approach is likely the best approach.   Think of BIM as a large pie, one that you are going to put together a piece at a time.   That said, you need the to be aware of the list of ingredients and how and when to put the ingredients together.

Secondly, BIM / life-cycle facility management is verb, a process, not a one time thing… like a project.  It’s primary gold is to improve upon the efficiency of impacts of the built environment, helping decision-makers compare and better select among available capital reinvestment alternatives.  All decisions should consider space, equipments, physical and functional conditions, current construction cost estimates and operational cost estimates over defined periods of time.  An ROI, Return-on-Investment business analysis is mandatory for all projects, inclusive of due consideration of any associated potential risks to the organization’s mission.  So called , “lean practices” are an important objective, as are simple to use decision support and monitoring tools such as “dashboards” and associated key performance indicators (KPIs).
Ongoing facility portfolio reassessment based on a routine and consistently conducted functional and physcial facility assessments associated with appropriate standardized and well vetted reference cost databases, cost models, and other tools such as GIS and BAS.

Efficient facility construction, renovation, repair, and sustainability process management methods such as IPD [integrated project delivery] and JOC [Job Order Contracting], which involve all stakeholders collaboratively from project concept and design, through construction and warranty periods are core components of BIM/facility-life cycle management.

Collaborative, Efficient Project Delivery Methods

Thus in summary, anyone involved in BIM, particularly owners would do well to establish clear leadership and organizational ownership of the associated business processes at all levels in the organization ( local, regional, and HQ) as well as defined inter-relationships and expectations of all collaborative partners (Architects, Engineers, Contractors, Consultants, Technology Providers, etc.).  Organizations also must
clearly articulate all associated business processes and workflows, and mandate their use, as well as the fact that all decisions must be outcome-based.  Full training and support must be available as all levels, including access to all requisite tools, software, information, etc.

Major Impacts Associated with Mismangement of Physical Infrastructure

Unfortunately it is a present fact that Capitol Hill has let the Country down. Republicans, Democrats… it doesn’t matter…  the sole clear focus of the Senate and Congress is upon self interest, party politics vs. doing their duty… serving the Country and the People.

One of the several roles of government is to maintain, preserve, and help to manage our buildings, roadways, bridges, and utility systems.    Due to the shear scope involved, Federal, State, County, and Local Governments must collaborate to simply plan for  and fund the immense costs of managing the built environment.

It likely that more that 2.2 trillion dollars (American Society of Civil Engineers reports) is needed to bring current infrastructure up to date… and this figure is likely understated.   What better way is there to actually grow our economy and secure our future than to invest here?   Furthermore the costs of not doing this work range from nearly $100 billion dollars in increase motor vehicle costs due to poor roadway systems, continued pollution and energy depletion from outdated building systems.

Unless we act now to make the investments we need, jobs and wealth will move away from the United States at an ever-increasing pace, wages here will be depressed at an even greater rate, and the social strain on families and communities will increase.  Furthermore, from a global competitiveness perspective, virtually every other nation is moving faster than the U.S. relative to infrastructure investment.

On the other side of the equation, our construction sector remains unproductive and rampant with waste due to antagonistic and out dated construction project delivery methods.   Design-bid-build does little but fund greed and fill our courtrooms.  Even “newer methods” such as design-build, are only partial solutions.

Integrated project delivery (IPD) and job order contracting (JOC) are examples of proven construction delivery methods that focus upon collaboration, transparency, and performance.   These types of processes should be mandated and enhanced.


via – Premier software for cost estimating and efficient project delivery – JOC, SABER, IDIQ, IPD, SATOC, MATOC, MACC, POCA, BOA.